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Udderbelly Launch Party

Saturday, 12 June, 2010

Udderbelly London Launch Party, Southbank Centre – 13 May 2010 18.00-21.00

More than  350 people gathered on London’s South Bank to attend the launch of the second London E4 Udderbelly at the South Bank festival, a two month entertainment programme of comedy, theatre, children’s events and specially organised workshops and events for the young and the local community. It was an overcast but pleasant evening for a party, which was held in the grassy forecourt area at the entrance to the venue.

The Southbank Centre is one of the main cultural hubs in London for theatre, film and live music. The Udderbelly is a 400 capacity the upside down purple cow inflatable structure, taking distinctive residence on the grassy area known as Jubilee Gardens opposite the London Eye until 18 July 2010. It is owned by the Underbelly, the UK based, live entertainment company and one of the big venue organisers for the Edinburgh Fringe.

Giving the opening speech, Alan Bishop, CEO of the Southbank Centre expressed himself “udderly delighted” to have the venue back for the second year running and paid tribute to the wonderful, family friendly programme that the Underbelly put together. He noted the training academy for young people in the community to learn about different aspects of the theatre and venue management.  He was followed by the proprietors of the Underbelly, Ed Bartlam and Charlie Wood who professed themselves “delighted to be back” on the Southbank for the second year running and went on to thank the sponsors who made the festival possible.

There followed taster performance by artists performing at the festival including beatbox artist Shlomo and pianist James Rose as the guest were served tasty canapés and availed themselves of the free bar.

Those in attendance include PR man Paul Sullivan, producer James Seabright, Ben Jacobs, assistant to James Seabright,  Penny Sims, ex head of Press at the Underbelly and now press officer for the Red Cross, William Burdett Coutts, Director of the Assembly Rooms and director of the Riverside Studios, Fringe Report awarding winning PR man Fraser Smith, Steve Bennett, editor of comedy website Chortle, Amused Moose founder Hils Jago, Ed Bartlam and Charlie Wood, joint directors of the Underbelly, actress and “Cabaret Whore” Sarah-Louise Young, en route to a show at the Brickhouse later that evening (Sarah-Louise Young is appearing in three shows at this festival – Showstopper – The Musical, The Alternative Eurovision and with musical cabaret act Frisky and Mannish), Underbelly’s Ollie Hester,  James Wren, the director of the Hen & Chickens, producer Alexandra Smith, Greg Tallent, the director of the London Fringe,  Louisa Harding Edgar, ex press officer for the Gilded Balloon, now a medical student and soon to be qualified doctor,  Felicity Wren, producer for the Hen and Chickens and Lowdown at the Albany, theatre programmer Dave Mauchline, Gabriella Pitsillides, press officer for Brazil, Brazil, actor and director Alice Terekhova, journalist Veronica Lee and Madeline Bennett of Prospero PR.

The launch party was organised by the charming PR Bex Coldwell, who is in charge of press for this festival.

(c) Ruth Morris

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